client: Rootie

agency: Pangram

production: Pangram

director & dop: Jakub Benko

1st ac & editor: Peter Pilát

locations: Studio, Nádvorie’s Apartment, Rootie’s factory and offices

Quality production in a short time? No problem. 😎✌🏻

Rootie is a new hydroponic automated garden for growing plants at home. 🌱

How does it work? 🤔 Hydroponics is growing plants without soil in a nutrient solution. 🌿 With the idea of bringing this product to the market, the client ensured the design, production and later sales through crowdfunding.

When the client approached us, we loved the idea of fresh tomatoes for breakfast! 🍅 We agreed to help them with the camping. We shot a set of promotional videos for Rootie in various formats – landscape for YouTube as well as vertical for use on Instagram and Facebook.

Due to the timing of the launch of the campaign before Christmas 2021, the production took a record time of 1 month. The complete production, including planning with a mood board and a script, through a 2-day shoot at 3 locations and up to post-production, took only one month. 🏃🏻‍♂️