What is Pangram?
- Marketing agency focused on local businesses (small-medium)
- Bringing clients complex service with producing photos, videos and social media content. More often then not, beyond that list of services
- Doing what works. Not what’s flashy nor trendy.
The context is important – for a lot of our customers we were their first marketing agency. P This meant Above all, we tried to be good business partners. Since Slovakia, and Trnava is a small market we wanted to have good relationships and provide the best experience.
Challenges
- Come up with name that describes it, means something, is easy to remember, sounds good and the domain is available.
- Create a nice, friendly identity
- Simple to work with
Pangram, as in marketing agency containing every service.
Looking back
Very simple, maybe too simple. Would I do it better now? I hope so. At the time it was what we needed, checked all the neceseary boxes. Also at the time I had no idea that Pangram Pangram exists (speaks a lot, doesn’t it). But on the Slovak market it was not relevant enough to be a hurdle.
